Friday, July 29, 2011
A Letter from the Publisher
"Thank you for choosing the Honolulu Star-Advertiser as your trusted, comprehensive source of in-depth local news and information.
[However] Beginning Aug. 3, we will be introducing charges for digital subscriptions for those who do not subscribe to the print edition."
President / Publisher
So, let me see if I get this. People who do subscribe to the print edition of Honolulu's only daily newspaper aren't and won't be charged for the digital version. Okay to that. However, does this message mean that non-subscribers won't be allowed to read the online version of the newspaper? The publisher did mention paying does entitle digital subscribers to "premium" content. I surmise this all depends on what's meant by "premium" content or access to it, thereof. Personally I don't see paying to read the digital version online, by the same token, that I don't see paying to watch network tv programs, ABC, CBS, NBC, etc. because they make their revenue from the ads that they run, and the advertising rates they charge are based on their viewer ship numbers, for example, me and you. The larger the viewing audience, the more they can charge for a given ad, and that business model has survived as a sound way of doing business with mutual benefits. Paying to have any access at all is downright too proprietary. You might as well pay to read my blog. My 5 loyal regular readers would go somewhere else. Right at the moment, I don't know for certain if the publisher is posting an advance notice that we won't be allowed to read his newspaper online unless we pay for the privilege. Which ain't gonna happen. The me pay part.