Thursday, January 26, 2012
The mailman or mailwoman finally took the hurculean effort of stuffing MidWeek (a free local weekly advertisement newspaper) into our mailboxes. Usually the mail person just dumps a pile into a plastic bin on the lobby floor next to the mailboxes for whoever wants them enough that they're willing to reach down into the bin and grab a copy. You would use the newsprint for fish n' chips. Real fish n' chips are served on newspaper to absorb the oil (if you missed that). With malt vinegar as a condiment. Judging by the pile of Midweek's still remaining in the plastic bin at the end of the week, then only a few actually get read. Well, as long as the advertisers aren't aware of this practice all is well. That is, the advertisers pay a rate per page based on the circulation numbers. In that cents, the hundred copies delivered to our apartment building count as hundred subscribers. At least when the Midweek's were deposited into individual mailboxes this method of calculation had a ring of truth to it. However, most tenants would just tossed the Midweek into the lobby wastebasket anyways along with the junk mail. I actually read through the latest Midweek edition browsing through the advertisements and reading the human interest columns written by local writers/celebreties. Don't remember much, but what I realized was that I hadn't read any publication in it's paper edition for over a year. Does this mean we're saving a whole lot of trees, forests even. It might mean just that providing that the new law the city council is pushing doesn't pass. They want to tack on a 20¢ surcharge for each plastic bag at the grocery store or takeout lunch counter which only means paper bags are used in place of plastic. Oh, I almost forget to mention. "Another thing," as they say. As we speak, the new phone books are stacked on the lobby floor. I'm almost certain that the phone books are suppose to be dropped off at each floor at each tenants door step. But they aren't. Haven't been in years.